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Vodafone UK Launches Books on Mobile!
Tuesday, Oct 07, 2008
Vodafone UK customers will be the first to be able to sample and download bestselling titles as they come to market direct to their mobiles.

Using GoSpoken.com, they can keep up with their favourite authors on the go by downloading audio or in the next two weeks ebook versions of the latest blockbusters or ordering the traditional book itself. Vodafone UK customers will also have the opportunity to discover new authors by browsing an extensive catalogue and sampling chapters in audio and text.

“We’re very excited to bring UK’s bestselling authors to mobiles,” says Mike Eaton, Head of Content at Vodafone UK.  “Our customers want simplicity and services that are easy to select, buy and use. Today with our new price plans Vodafone customers have the confidence to browse the internet on mobile for as long as they need with no extra costs when sampling or downloading the latest book releases. “

Andy McNab, bestselling author and partner in GoSpoken.com, says; “At GoSpoken we are really excited to be working with Vodafone. I, like the majority of people nowadays, never go anywhere without my mobile. I’m always reading and listening to books so now they’re on the mobile it means I can get great content whenever and wherever I am”.

Books on Mobile! will give Vodafone customers a host of benefits. These will include for a limited time period free and exclusive mobile ebook sampler to download, containing the first two chapters of Andy McNab’s latest non fiction book ‘Seven Troop’. Following on from this, on the October 16, Vodafone customers will be able to buy Jonathan Ross’s brand new book ‘Why Do I Say These Things’.

Customers will also be able to get a free exclusive comedy audio sampler from BBC Audiobooks for a limited time period, featuring Mitchell & Webb, Little Britain, Armstrong & Miller and Steve Coogan. Other BBC Audiobook titles include Torchwood, Doctor Who and an exclusive early release of The Genuine Particle with Steve Punt from The Now Show.

From launch, Vodafone Books on Mobile! users will also be able to sample and purchase the following 5 titles: Alan Carr ‘Look who it is!’, Philippa Gregory ‘The Other Queen’, Denis Norden ‘Clips of Life’, Terry Pratchett ‘Nation’, Frank Skinner ‘On the Road’. For a limited period these titles will only be available on mobile to Vodafone UK customers.


Source: 3g.co.uk

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