WorkLight Announces Free Webinar: "The ROI of a Mobile Application Platform"

Friday, Jul 30, 2010

Facing growing adoption rates of
smartphones and other mobile devices, companies are struggling to
incorporate mobility as part of their overall IT strategy. To guide business
and IT executives to effectively allocate resources and execute a mobile
application strategy across multiple devices, WorkLight is hosting a free
webinar on the "ROI of a Mobile Application Platform" on August 10, 2010.

As companies move beyond mobile web and messaging to provide downloadable
applications to their customers or employees, the range of mobile devices
and operating systems now available make such initiatives extremely
difficult. The increasing cost of developing, running and managing
applications for popular devices such as the iPhone, Android, BlackBerry,
iPad and others, is becoming a critical stumbling block for businesses
across all major industries.

"Companies embarking on a mobile initiative must carefully evaluate the
business and technical challenges involved," said Jonathan Kempel, head of
product marketing at WorkLight. "To minimize the risk of throwing good money
after bad, companies must truly understand the economics behind a mobile
platform that can support the entire application lifecycle."

The webinar will address these challenges and outline the
return-on-investment for a mobile application platform, including:

  --  What are the main challenges for enterprise mobility?
  --  What is a Mobile Application Platform?
  --  Benefit-cost analysis of the 6 steps for effective mobile applications
  --  How is overall project cost affected by support for multiple devices?
  --  ROI calculator demo for multi-device mobile application projects

Webinar: The ROI of a Mobile Application Platform

Date: Tuesday, August 10, 2010

Time: 11:30 AM EDT | 8:30 AM PDT

More information and registration is available at
https://www1.gotomeeting.com/register/779990000.

Source: Globe Newswire