Prysmian to Strengthen its Presence in the Middle East Region

Friday, Feb 05, 2010

The leading worldwide player in the cable industry will play a major role at the coming “Middle East Electricity” exhibition in Dubai (Feb. 9-11th) by presenting its new strategy, organization and whole range of energy and telecom cables

Middle East is a key region for Prysmian’s growth strategy. The company has been involved in several projects like the new Doha Bay submarine power link, FP cabling of constructions and infrastructures (Burj Khalifa; Abu Dhabi FC), cables for major OGP developments

Milan, 5 February, 2010 – Prysmian Cables & Systems, leading worldwide player in the energy and telecommunications cables market, confirms Middle East as a strategic growth market by further strengthening its presence in the Region. On the occasion of Middle East Electricity (MEE) 2010, the largest tradeshow dedicated to the electrical industry in the Middle East, the Company will present its new organization and development strategy, as well as giving an overview of major power and telecom cabling projects in the Region.

MEE 2010 comes at a time of important developments for Prysmian’s presence in the Region, following the acquisition of Ravin Cables LTD, a cable manufacturer operating both in India and the Middle East. Thanks to this deal also U.A.E. Power Plus Cable Co. LLC, a JV between Ravin and the Government of Fujairah, becomes part of the Prysmian’s Group. PPC has a modern plant already equipped to produce high voltage cables up to 220 kV. In the Middle East region, Prysmian has offices and facilities in Dubai and Abu Dhabi (UAE), Doha (Qatar), Manama (Bahrain) and Kuwait.

At its booth (Stand 3A20, Hall 3), Prysmian will display its broad range of state-of-the-art power cables including HV & Submarine cable systems for applications such as interconnections between power grids, links between natural or artificial islands and the mainland, and connections to, or between, off-shore oil production facilities. Prysmian will as well be presenting a wide range of cables and systems for the Oil, Gas and Petrochemical industry – complex and integrated power, control and instrumentation systems for oil fields and chemical, petrochemical, power or industrial plants. The range includes the innovative Airguard^TM Cable System, specially developed to offer significant improvement in the mechanical protection of cables. In addition it provides the same level of protection against aggressive fluids such as hydrocarbons, oils, fuels, acids and bases. The product portfolio on display will be complemented by the FP^® range of fire resistant cables, designed and manufactured to meet the most demanding requirements and standards to ensure safety and safe operation under conditions of fire.

In the Middle East region, Prysmian has carried out and completed several strategic power cable projects, particularly in UAE, Qatar and Bahrain. These include both the development of the first-ever submarine power transmission link serving Doha and the new 400 kV High Voltage underground grid connection on behalf of Qatar General Electricity & Water Corporation (KAHRAMAA); the recently commissioned GCC Saudi-Bahrain submarine interconnection; several projects in the Oil and Gas industry like the recently acquired Livorno FPSO (Dubai Dry Docks) and important construction and infrastructure Fire Resistant cabling projects such as the newly-inaugurated Burj Khalifa and the Abu Dhabi Financial Centre.

Prysmian
A leading player in the industry of high-technology cables and systems for energy and telecommunication, the Prysmian Group is a truly global company with sales exceeding Euro 5 billion in 2008 and a strong position in higher value-added market segments. With its two businesses, Energy Cables & Systems (submarine and underground cables for power transmission and distribution, for industrial applications and for the distribution of electricity to residential and commercial buildings) and Telecom Cables & Systems (optical cables and fibres and copper cables for video, data and voice transmission), Prysmian boasts a global presence with subsidiaries in 38 countries, 53 plants in 21 countries, 7 Research & Development Centres in Europe, USA and South America, and over 12,000 employees. Specialising in the development of products and services designed to meet customers’ specific requirements, Prysmian's key strengths include: a focus on Research & Development, the capacity to innovate products and production processes, and the use of advanced proprietary technologies. Prysmian is listed at the Milan Stock Exchange in the Blue Chip index.

Source: Prysmian